After Six Branding

After Six is a men’s formal wear company that sells and rents tuxedos, suits, and formal wear accessories. After Six’s identity was a logotype. This design was created with the intent of adding a graphic element as well as creating a series of usable pieces for the brand. A top hat was used as it clearly represents both formality as well as masculinity. Black was also used heavily as it also is highly representative of formality and masculinity.

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